Universal Music is the market leader in the music business. Our labels include the most well-known brands in the music world.

Home to numerous local and international artists, Universal Music represents over 100 years of music history across all genres. We owe our success to our love of music, unique artists, and our
amazing team.

In the area of ​​data analytics within our innovative Marketing Labs, we pursue the shared mission of defining data-driven marketing strategies to promote sustainable growth and engagement
among our fan and customer community.

Would you like to join our team? Then become our newSenior Audience Data Analyst (all genders). The position is availablestarting August 15, 2025.This is atemporary, full-time
parental leave replacement for 18 months.

Your tasks:

• You combine web, eCommerce and CDP data to identify relevant target groups and derive data-driven recommendations for our marketing and eCommerce teams
• You analyze and aggregate behavioral eCommerce and CRM data, evaluate their quality, and derive relevant attributes for customer segmentation
• You design and test segmentation models (e.g. RFM, clustering, K-Means), prioritize target groups according to activation potential and provide clear recommendations to stakeholders in the
  areas of acquisition and retention
• You will work with the data engineering team on the implementation of automated segmentation processes (e.g. via Airflow) and ensure a clean data pipeline and its ongoing validation
• You create reusable data tables and data models for integration into CDPs (e.g. Lytics, Treasure Data) and BI tools (e.g. Tableau, Domo, Looker Studio)
• You present your findings clearly, purposefully and convincingly to internal stakeholders
• You contribute your own ideas, develop existing segmentations further and proactively propose new approaches to activating our target groups

You meet these professional requirements:

• A successful degree in statistics, data science, business informatics or a comparable analytical subject
• At least 2 years of professional experience in analyzing customer, behavioral, or CDP data – ideally in the music, media, sports, or entertainment industry
• Very good SQL knowledge and experience with the manual implementation of segmentations
• Python know-how and experience in machine learning are advantageous but not required
• Good technical understanding of data architectures, CDPs and data protection (e.g. GDPR, GCP)
• Confident use of web analytics and tracking tools and the ability to prepare insights from heterogeneous data sources in a clear and understandable manner
• Experience in project management, ideally with tools such as Monday, Kanban, Scrum, Gitlab or Jira
• Strong communication skills in German and English – both written and oral

Your personality is in demand:

• Music is your passion – the daily work with diverse artist brands, genres and target groups appeals to you
• You are a strong communicator and can adapt very well to different characters and changing circumstances
• Complex work processes are an exciting challenge for you
• You have a strong drive for innovation
• You enjoy working independently – yet you never lose sight of your team

Our values, our compass, our culture:

• Creativity – Home to Artists, Innovators and Entrepreneurs.
• Connection – We are ONE team.
• Passion – Music is our first love.
• Responsibility – It’s up to us.
• Diversity – Music is universal.
• Factuation – Guided by head AND heart.

Our benefits – because you are important to us:

• Feel the music! – Thanks to a concert ticket budget, streaming vouchers, discounts on recordings and merchandise, and various internal events
• Be flexible! – Our hybrid work model allows you to be flexible and always find space for creative collaboration and encounters; you have up to 10 mobile working days per month at your
  disposal.
• Time to breathe! – You are more than your job – benefit from 30 vacation days and up to 10.5 additional days off per year
• Be mobile! – Move sustainably through the capital thanks to discounts on BVG (public transport) and our Job-Rad leasing offer
• Grow with us! – Continuously develop yourself through various training opportunities
• Take care of yourself! – Get support for all life’s challenges – both professional and personal – through company-independent consulting and coaching services

#joinuniversalmusic
We look forward to receiving your online application via our application form! Please upload your relevant documents (cover letter, CV, references) as files and state your earliest possible
start date and salary expectations in the question fields.

MUSIC IS UNIVERSAL!
As a large, global company, Universal Music is committed to embracing diversity and fighting discrimination. We want the diversity our artists embody through their music and individuality to be
reflected in our teams as well. We are committed to equal opportunities and give everyone the space to be themselves and develop – regardless of age, gender, appearance, origin, beliefs,
disabilities, or sexual orientation.
If you’re unsure about applying, if you have disabilities or special needs, or if you don’t fully meet the requirements, we encourage you to try anyway!
#YOUatUMG